A Creative Problem Analysis and Proposal for a Motivational Research Study of Nylon Carpeting Acceptance among Distributors, Buyers and Retailers
Archive · not yet checked at the source
- Made by
- Ernest Dichter (1907-1991); Institute for Motivational Research
- Date
- 1957-11
- Held by
- Hagley Museum and Library
- Collection
- Ernest Dichter papers (Accession 2407), Series I. Research Proposals and Reports, Box 42, Item 954.1A
- Number
- MSS_2407_042_0954A1
- Size
- 1 letter (30 p.)
- Themes
- Nylon & synthetic fibers (DuPont), Trade catalogs & marketing
Cite this source
Ernest Dichter (1907-1991); Institute for Motivational Research. “A Creative Problem Analysis and Proposal for a Motivational Research Study of Nylon Carpeting Acceptance among Distributors, Buyers and Retailers,” 1957-11. MSS_2407_042_0954A1, Ernest Dichter papers (Accession 2407), Series I. Research Proposals and Reports, Box 42, Item 954.1A, Hagley Museum and Library. digital.hagley.org/MSS_2407_042_0954A1.
Research notes
Research proposal, November 1957, by Ernest Dichter's Institute for Motivational Research, associated with E.I. du Pont de Nemours & Company; 1 letter (30 p.). A companion to the Dichter proposal 954A (1957-10) and report 954C (1958-07) already in the database; this one addresses nylon carpeting acceptance among distributors, buyers and retailers rather than consumers. Why it matters: Nylon chapter: shows DuPont commissioning trade-side research on nylon carpet in late 1957, just as carpet nylon (BCF/"501") was being launched. Found: Hagley Digital Archives, search "nylon carpet", 2026-10-28.