A motivational research study of the sales and advertising problems of nylon carpets on the retail level
Archive · not yet checked at the source
- Made by
- Ernest Dichter (Institute for Motivational Research) for DuPont
- Held by
- Hagley Museum and Library
- Collection
- Ernest Dichter papers
- Number
- Box 42, 954C
- Themes
- Nylon & synthetic fibers (DuPont), Trade catalogs & marketing
Cite this source
Ernest Dichter (Institute for Motivational Research) for DuPont. “A motivational research study of the sales and advertising problems of nylon carpets on the retail level,” n.d. Box 42, 954C, Ernest Dichter papers, Hagley Museum and Library. marketresearch.amdigital.co.uk/Documents/Details/A-motivational-research-study-of-the-sales-and-advertising-problems-of-nylon-carpets-on-the-retail/Hagley_Dichter_BX042_954C.
Research notes
Consumer-psychology study of why shoppers resisted (or embraced) nylon carpet. Unusual evidence of how synthetic carpet was sold to American homes.